"Click to Care" Campaign wins International Echo Award
The Trust's 'Click to Show You Care' online campaign has won a prestigious 2011 International ECHO Award by the DMA (Direct Marketing Association) in America.
Final judging was held in July in New York City where an elite group of remaining entries were carefully reviewed by some of the top marketers and creative professionals in the direct marketing field to determine the ultimate ECHO Winners, Leaders and Finalists in 12 business categories. Rigorous scoring standards assured that the very best work receives ECHO honours.
The top campaigns were on display during the DMA2011 Conference & Exhibition at the Boston Convention Centre in America. Now, they will become part of the ECHO Library of Case Studies, and available as a source of ideas and inspiration for direct marketers around the world. For more information visit http://www.the-dma.org
All the finalist entries were exceptionally strong campaigns and the Children's Hospital Trust and our ad agency, Prima Plus are thrilled our campaign reached the impressive level of ECHO Leader.






















